Last Updated: January 2025
TL;DR
Aurium treats connection requests as the foundation of LinkedIn relationship-building. The platform optimizes connection request copy, timing, and targeting to maximize acceptance rates while establishing genuine professional relationships.
Why Connection Requests Matter
Connection requests are LinkedIn's native relationship initiation mechanism. Accepting means "I'm open to professional relationship." Unlike email or cold DMs, connections create mutual visibility.
How Aurium Optimizes
Personalization Strategy
Analyzes prospect profile for relevant context, identifies mutual connections and shared experiences, references specific details.
Timing Optimization
Analyzes prospect activity patterns, sends during high-engagement windows, considers time zones.
Copy Testing
A/B tests different approaches, measures acceptance rates, scales winning approaches automatically.
Acceptance Rate Benchmarks
| Approach | Typical Rate |
|---|---|
| No message (blank) | 10-15% |
| Generic template | 15-20% |
| Light personalization | 25-35% |
| Heavy personalization (Aurium) | 35-50% |