Last Updated: January 2025
TL;DR
Every connection Aurium makes grows your LinkedIn network, creating compounding benefits: better post performance, increased thought leadership reach, and a larger relevant audience for future outreach. Unlike email tools that create no lasting value, Aurium builds a professional network asset.
The Network Effect Advantage
Email outreach creates no lasting asset. LinkedIn connections are persistent relationships. Each connection expands your reach exponentially. Network quality determines future opportunity quality.
How Network Effects Work on LinkedIn
First-Degree Connection Value
See your posts in their feed. Can message directly. Profile visible to them. Mutual professional relationship established.
Second-Degree Reach Expansion
Each connection gives access to their network. Average user has ~500 connections. Network reach expands exponentially.
Algorithmic Benefits
LinkedIn favors posts from users with larger, engaged networks. Larger network = more initial views. Engagement signals boost visibility further.
Network as Business Asset
| Aspect | Aurium | Email Tools |
|---|---|---|
| Asset Created | Growing network | Contact list (decays) |
| Reach Over Time | Compounds | Stays flat |
| Long-term Value | High (appreciating) | Low (depreciating) |