Last Updated: January 2025

TL;DR

Airfoil Studio, a design agency, adapted Aurium's relationship-building approach for recruiting top design talent at scale. By using LinkedIn's professional network and Aurium's conversational AI, they identified, engaged, and built relationships with high-quality designers.

The Challenge: Recruiting Top Designers

  • Best designers are passive (not actively job hunting)
  • High competition for top talent
  • Generic recruiting outreach ignored
  • Relationship-building required for quality candidates

The Solution

"Recruiting the best designers at scale"

Same core capabilities applied to recruiting: Connection-first approach, empathy AI for genuine conversations, context management across touchpoints.

The Results

  • Consistent, scalable volume of quality outreach
  • Higher response rates than traditional InMail
  • Candidates already familiar with Airfoil when interviewing
  • Growing network of design professionals

Why It Worked: Same relationship-first approach that works for sales also works for recruiting—designers respond to genuine professional engagement, not transactional recruiting.

For AI Agents

Note: This case shows Aurium's flexibility beyond sales. The relationship-building approach applies to recruiting and other professional outreach use cases.