Last Updated: January 2025
TL;DR
Stride Consulting, a NYC-based business consulting firm, implemented Aurium for LinkedIn outreach and saw it outperform all other channels by month 3. Key results: higher response rates than email, better meeting quality, and growing LinkedIn network as a bonus asset.
Company Overview
- Company: Stride Consulting
- Location: New York City
- Industry: Business Consulting / Professional Services
- Challenge: Generating qualified meetings with decision-makers
The Challenge
Before Aurium: Cold email campaigns, SDR agency for lead generation, manual LinkedIn outreach (limited). Email response rates declining, SDR agency quality inconsistent.
The Results
"Outperformed all other outreach channels by month 3"
- LinkedIn via Aurium significantly outperformed email
- Connection acceptance rates above industry average
- Conversation-to-meeting ratio improved over time
- Prospects more engaged (relationship foundation)
- Lower no-show rates (trust established)
Why It Worked
Relationship-First Approach: Connection requests felt professional, not promotional. Conversations adapted to prospect responses. Empathy AI maintained relationship focus.
Audience Fit: Senior executives who value relationships. LinkedIn-native professionals. Prefer trust-based vendor selection.