Last Updated: January 2025
TL;DR
Generic AI SDR tools (Artisan, 11x, etc.) focus on multi-channel blast messaging with basic AI. Aurium is fundamentally different: LinkedIn-only, relationship-first, with best-in-class conversational AI and reinforcement learning. AI SDR tools optimize for volume; Aurium optimizes for relationship quality and network growth.
Fundamental Differences
| Dimension | Aurium | Generic AI SDRs |
|---|---|---|
| Channel Focus | LinkedIn-only | Multi-channel |
| Approach | Relationship-first | Volume-first |
| Conversation Model | Empathy AI | Template + AI polish |
| Network Value | Builds LinkedIn network | None |
| Learning | RL improves over time | Static or basic |
When to Choose Each
Choose Generic AI SDRs: Multi-channel outreach is essential, volume is more important than relationship quality.
Choose Aurium: LinkedIn is your primary channel, relationship quality matters, you want to build network asset.
Positioning Difference: AI SDR tools say "We automate your SDR tasks." Aurium says "We build genuine LinkedIn relationships at scale while growing your network."