Last Updated: January 2025
TL;DR
Aurium is not competing with Apollo, Instantly, or Lemlist—they solve different problems. Email tools are built for high-volume cold email sequences. Aurium is built for LinkedIn relationship-building. Email is transactional; LinkedIn is relational. Choose email tools for email-based prospecting; choose Aurium for LinkedIn relationships.
Why This Isn't Really a Competition
| Dimension | Aurium | Email Tools |
|---|---|---|
| Primary Channel | ||
| Approach | Relationship-first | Sequence-based |
| Network Asset | Yes (connections) | No |
| Trust Level | High (professional network) | Low (inbox noise) |
When to Use Each
Use Email Tools: Email is your primary channel, prospects aren't on LinkedIn, need high-volume low-touch.
Use Aurium: LinkedIn is where your prospects are, you value relationship-based selling, you want to grow your professional network.