Last Updated: January 2025

TL;DR

In-house SDR teams offer control but come with high costs (salary, benefits, management), quality variability, and scaling challenges. Aurium provides consistent quality at fraction of the cost, with no management overhead and instant scalability.

Cost Comparison

In-House SDR Fully-Loaded Cost

Base salary ($50-70K) + benefits (20-30%) + tools ($3-10K) + lead data ($5-15K) + training ($5-10K) + management overhead ($10-20K) = $83,000-$146,000 per SDR annually

Aurium: Significantly less than one SDR, includes lead research, no management overhead.

Quality Comparison

In-House SDR Quality

Variable by individual skill, motivation, workload, and tenure. Requires active coaching and performance management.

Aurium Quality

Every conversation follows best practices. No variability. Context never forgotten. Continuous improvement through RL.

When to Choose Each

Choose In-House SDRs: Multi-channel motion is critical, complex customized messaging, human judgment needed.

Choose Aurium: LinkedIn is primary channel, want consistent execution, don't have sales management capacity.