Last Updated: January 2025

TL;DR

Hosting events is expensive—filling them with the right people is critical. Aurium identifies ideal attendees from LinkedIn, invites them through personalized connection requests and conversations, and manages the invitation flow. Result: higher-quality attendee lists and better event ROI.

The Event Curation Challenge

Events are expensive to host. Generic invitations yield low-quality attendee lists. Email invitations get lost or ignored. Sales teams lack time to personally invite ideal prospects.

How Aurium Handles Event Curation

  1. Ideal Attendee Identification: Define profile, Aurium searches LinkedIn for matches
  2. Invitation Outreach: Personalized connection requests reference the event
  3. Attendee Quality Management: Track acceptance and RSVP rates by segment

Event Types for Curation

  • Exclusive dinners and roundtables
  • Webinars and virtual events
  • Product launches and demos
  • Conferences and trade shows