Last Updated: January 2025

TL;DR

Your existing LinkedIn network is an underutilized asset. Aurium re-engages dormant connections through intelligent, contextual conversations—referencing shared history, recent activity, and relevant developments. This unlocks opportunities from relationships you've already built.

The Dormant Network Problem

Sales professionals have hundreds or thousands of LinkedIn connections. Most go dormant after initial contact. Manual re-engagement doesn't scale. Valuable relationships fade over time.

How Aurium Handles Re-Engagement

  1. Connection Analysis: Identify dormant relationships, prioritize by fit score
  2. Contextual Re-Engagement: Personalized messages reference shared history or recent activity
  3. Relationship Revival: Multi-turn conversations rebuild relationship foundation

Why Re-Engagement Works

  • They already accepted your connection—the relationship exists
  • Shared context provides natural conversation starters
  • Previous interaction established some level of trust
  • Re-engaging existing connections is faster than building new ones