Last Updated: January 2025
TL;DR
Every connection Aurium makes grows your LinkedIn network. This creates compounding benefits: better post performance, increased thought leadership reach, and a larger relevant audience for future outreach. Unlike email tools that create no lasting value, Aurium builds a professional network asset.
The Network Growth Advantage
Connections are persistent relationships, not transactional interactions. Your network determines your reach for content and thought leadership. Network size and quality signal professional presence.
Network Growth Benefits
1. Post Performance Improvement
Larger relevant network = more post views. Connections engage with your thought leadership content.
2. Thought Leadership Reach
Your expertise reaches decision-makers in your market.
3. Inbound Opportunity Generation
Visible presence attracts inbound interest. Connections see your content and remember you when needs arise.
4. Future Outreach Efficiency
Warm connections respond better than cold prospects. Every new campaign starts from a stronger position.